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LANXESS adds new colour to urban landscapes

LANXESS at bC India 2014, December 15-18, Hall H5, Booth E42/F41

  • Well-positioned to meet the market demand from the construction industry in India
  • Expanding global pigment production network
  • Continued commitment to sustainable products and processes

Delhi: LANXESS, the global specialty chemicals company and one of the world’s leading manufacturers of inorganic color pigments is showcasing its unmatched range of iron oxide and chromium oxide pigments at the bC India expo 2014 in Noida. India’s fast growing construction industry is a key market for the LANXESS Inorganic Pigments business unit.

Synthetic iron and chromium oxide pigments from LANXESS, marketed under the well-known brands Bayferrox® and Colortherm®, display high color strength, consistency, lightfastness, colorfastness, UV stability, weather-resistance and are characterized by their high quality and environmentally-friendly processing. These characteristics of Bayferrox® and Colortherm® pigments guarantee long-lasting colors in applications pertaining to the construction industry.

The construction industry is one of the largest consumers of Bayferrox® pigments, which are used to color construction materials such as cast in-situ concrete, pre-cast concrete components, concrete roofing tiles, pavers and asphalt. Easy to use and ecologically friendly, the products are available in the form of powder, compact pigment, granules and slurry.

“bCIndia is an excellent platform for us to showcase the Bayferrox range of  color pigments and meet our valuable customers. We also offer our customers in India professional technical support, which can enable them to achieve perfect colors for their construction materials”, added Pradeep Kumar, Head of Business Unit Inorganic Pigments at LANXESS India.

The color range of the Bayferrox and Colortherm product portfolio includes yellow, red, green, brown and black. In between these colors, a variety of additional shades are possible. The shades tend towards the opaque colors found in nature, and thus fit harmoniously with the environment.

LANXESS is currently expanding its iron oxide production capacity by building a high-tech facility for the production of New Red iron oxide pigments in Ningbo on China’s East Coast with a designed initial annual synthesis capacity of 25,000 metric tons. At the same site, LANXESS is also constructing a mixing and milling plant for inorganic pigments with an annual capacity of 70,000 metric tons. The total investment at the Ningbo site is around EUR 60 million. LANXESS will be manufacturing high-quality, yellowish iron oxide red pigments there using an improved and highly sustainable Penniman Red process. Enhanced water and waste gas treatment will ensure good environmental compatibility. Thanks to a particularly energy-efficient process, the plant will meet the highest international environmental standards. The plants are scheduled to be completed in the fourth quarter of 2015 and to start production in the first quarter of 2016.

“With our New Red iron oxide plant coming up in Ningbo, China, we will be able to serve our customers in the Asia-Pacific region even better with sustainable products. LANXESS will be the first manufacturer of iron oxide pigments to ensure sustainable production of bright yellowish red pigments with consistently high quality. Thanks to the new mixing and milling plant, we will be offering an expanded portfolio of pigments that features the New Red pigments alongside our proven inorganic color pigments. bCIndia gives us a good opportunity to showcase our competencies and interact with our Indian customers”, said Rafael Suchan, Vice President, Business Unit Inorganic Pigments, Asia Pacific.

Some of the interesting applications of these LANXESS pigments are:

Colored Paving Blocks/ flooring tiles

While paving blocks can be seen commonly in India especially in modern infrastructure, flooring tiles are still popular in Tier-II and Tier-III towns of India. Colored concrete paving stones and decking slabs in pedestrian zones and public squares bring color to an otherwise monotonous surface. They can also brighten up bicycle paths, parking lots and approach ramps. The production of multi-colored concrete paving blocks and slabs is also possible and is similar in application. Depending on the machinery available, different production procedures are possible.

Colored Concrete Masonry Blocks
Colored concrete masonry blocks can be used for new buildings which need to blend in with old buildings or, to accentuate an architectural effect: Buildings with integrally-colored concrete masonry blocks have a higher visual appeal than their grey counterparts. Also, colored concrete roof tiles bring an element of color to individual designs and roofing work. The choice of pigment is of major importance for the quality of the end-product. Their strength and consistency of color that Bayferrox and Colortherm offer, prove to be an advantage in this particular application.

Colored Acoustic Barriers
Colored sound barriers insulate concrete walls from the noise outside, used mainly on highways or motorways. They can be colored so that they can blend in with their surroundings, to create a uniform effect with neighboring buildings, or to make them stand out against the environment. Again the weather fastness of LANXESS pigments protect these walls against the effects of different climatic conditions.

Safer Traffic via Colored Asphalt
Modern roads can now be seen with color as a design element. Colored asphalt and mastic asphalt guide traffic, show the way, designate zones and decorate plazas – in soft or strong tones, matched to the ambience of the surroundings. LANXESS offers a broad palette of iron and chromium oxide pigments for the coloring of bituminous mixtures as the raw materials for asphalt and mastic asphalt.

With its broad color palette, LANXESS also offers greater design freedom, with the color being influenced solely by the bitumen used. Dark standard bitumen is most commonly colored red using heat stable iron oxide red pigments with high tinting strength. By using light colored specialty bitumen, the color spectrum can be extended to even include white surfaces. In addition, iron oxide yellow, brown and black can also be used with light bitumen.

Iron and chromium oxides for ceramic colors
There are various commodity articles made of ceramic materials, which have color requirements. LANXESS offers a variety of chromium and iron oxides with defined particle size and high reactivity, stability and outstanding covering power, which can be used in the production of iron chromate and copper chromate spinels.

Colorful fiber-cement boards
Fiber-cement boards can be used for roofs or walls – for example, in the Soccer City Stadium in Johannesburg. Bayferrox inorganic color pigments were used for the stadium façade of glass fiber-reinforced concrete.

LANXESS is a leading specialty chemicals company with sales of EUR 8.3 billion in 2013 and about 16,700 employees in 29 countries. The company is currently represented at 52 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals. LANXESS is a member of the leading sustainability indices Dow Jones Sustainability Index (DJSI World and DJSI Europe) and FTSE4Good.

Forward-Looking Statements:
This news release may contain forward-looking statements based on current assumptions and forecasts made by LANXESS AG management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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