LANXESS at bauma 2016 in Munich, April 11 to 17,
Hall B1, Stand 124

Creating urban environments in lasting color

Cologne – LANXESS is demonstrating impressively at bauma 2016 how conventional building materials, such as pigmented roofing tiles, noise barrier walls, in-situ concrete, fiber cement boards, sand-lime bricks and asphalt, can add color to urban environments. The specialty chemicals company, together with distributor Harold Scholz & Co. GmbH, is exhibiting its premium and globally proven inorganic pigments at this leading international tradeshow for the building industry, which takes place in Munich from April 11 to 17. “Our color-stable and weather-resistant pigments add lasting color to architecture and infrastructure. Building materials colored with these products retain their optical appearance and good looks even when exposed to the weather for extended periods, and they need virtually no maintenance at all,” says Thomas Pfeiffer, Vice President Marketing & Sales EMEA, Inorganic Pigments business unit. “Sustainability is a very high priority in all our products and processes. It is and will remain an indispensable element of our business philosophy. Production processes at all our sites are designed to be safe, resource-saving and environmentally friendly.”

The extensive line of Bayferrox iron oxide pigments, with over 40 color shades, and Colortherm-brand chrome oxide pigments help to make urban centers more colorful and attractive. The colors range from yellow to red, green, and brown all the way to black. Over 100 different shades of the individual colors are available. With these products, aesthetic, safe and lasting design effects can be achieved in a wide variety of building materials, such as in-situ concrete, prefabricated concrete components, concrete roofing tiles and paving blocks and even colored asphalt. 

New ideas for color in construction

People increasingly are moving to the cities. Sustainable urbanization poses numerous challenges for urban planners, architects and building developers, including how to attractively design the urban environment. Colored materials, such as concrete, block paver and asphalt, are steadily rising in popularity. They can be used for aesthetic architectural solutions that enable structures to be harmoniously integrated into their environment, or for infrastructure projects that are both functional and creative. 

Bayferrox and Colortherm green pigments can be seen around the world in sports stadiums, playgrounds, pedestrian zones and buildings. One prominent example is in Spijkenisse, a town near Rotterdam. Graphic designer Robin Stam had the fictitious bridges that appear on the back of the euro banknotes built there. To give his bridge designs an unmistakable look, he chose concrete integrally colored with Bayferrox pigments that realistically reproduce the color tone of the familiar bridges on the euro bills. The color pigments likewise were used for an urban renewal project involving Rose Plaza in the German city of Osnabrück: four different pink shades were the main creative medium used to restore the dull, gray thoroughfare to its former purpose as an inviting plaza, and to simultaneously make the traffic routing safer for pedestrians and cyclists.

More publicity for colored concrete

The LANXESS Colored Concrete Works initiative for years now has been inspiring architects and construction companies to embrace modern architecture that incorporates colored concrete. Reference projects document its use in international building structures. The initiative is supported by forums and symposiums that promote an exchange among professionals. “Our goal is to shift attention to the beauty and aesthetic value of colored concrete. LANXESS therefore regularly presents the Colored Concrete Works Award to architects who have distinguished themselves in the innovative use of colored concrete in international projects,” Pfeiffer says.

Detailed information on the project can be found in the “Rosenplatz, Osnabrück” Case Study. The latest issue in the LANXESS “Colored Concrete Works” series of publications is available in nine languages. It can be downloaded from the internet, and print copies can be ordered by writing to info@bayferrox.com. This and other case studies of extraordinary buildings featuring colored concrete are available on the internet at www.colored-concrete-works.com. The site also provides information on products, applications, technical services and more.

LANXESS's Inorganic Pigments business unit is the world's largest manufacturer of iron oxides and a leading producer of inorganic pigments based on chrome oxides. The IPG business unit is part of LANXESS’s Performance Chemicals segment, which recorded sales of EUR 2.1 billion in fiscal 2015. 

LANXESS is a leading specialty chemicals company with sales of EUR 7.9 billion in 2015 and about 16,200 employees in 29 countries. The company is currently represented at 52 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of chemical intermediates, specialty chemicals and plastics. Through ARLANXEO, the joint venture with Saudi Aramco, LANXESS is also a leading supplier of synthetic rubber. LANXESS is listed in the leading sustainability indices Dow Jones Sustainability Index (DJSI World) and FTSE4Good.

Cologne, 	April 7, 2016
kaw		(2016-00032e)

Forward-Looking Statements.
This news release may contain forward-looking statements based on current assumptions and forecasts made by LANXESS AG management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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